About Joey
I am a passionate ex-Microsoft UX specialist and software developer with over 6.5 years of experience in developing and enhancing features for PowerBI and PowerAutomate, and 1.5 years in user research for Development Tools. My expertise lies in leveraging both qualitative and quantitative user data to drive organizational success. I excel in applying advanced data science and machine learning techniques, such as random forests and neural networks, to uncover insights and inform strategic decisions. Let's work together to transform your ideas into innovative solutions that make a difference.
AI Assisted Development Research & Customer-Driven Engineering Evangelism
Microsoft, Oct 2021 - Apr 2023
Throughout my tenure at Microsoft, planning and running research studies end-to-end, coaching and mentoring cross-functional teams within the Developer Division, I've cultivated a distinct expertise in Customer-Driven Engineering methodology. This has been instrumental in aligning AI-assisted technologies with user needs through a comprehensive blend of mixed-method UX research. It pushed to the teams to think about the users in an immersive environment while also triangulating and iterating constantly on the business goals.
Given a hybrid UX research lab setup, I prioritized conducting neutral, unbiased cognitive walkthrough sessions with product teams, employing attentive observation from behind the one-way mirror. This deliberate approach ensured that product managers not only concentrate on stakeholder-centric scenarios but also consider the nuanced aspects that deeply resonate with potential customers. These sessions significantly elevated our engineering prowess while fostering profound connections with end-users. As a result, our products inspire enduring loyalty, resonating strongly within the user base.
Eyetracking & AR Research Projects
Microsoft | Master's @ University of Washington
My passion for visual research and design has driven me to spearhead innovative initiatives that not only explore the intricacies of developers' code scanning behaviors using eye-tracking technology but also leverage augmented reality (AR) for evaluating user navigation experiences in complex 3D environments like Minecraft. These endeavors weren't merely academic exercises; they provided actionable insights that directly impact product development and user engagement strategies.
By employing eye-tracking technology within product teams, I unearthed invaluable insights into professional developers' cognitive processes, highlighting the areas of their utmost focus during programming tasks.
Furthermore, my utilization of AR technologies during my master's program at UW expanded our understanding of immersive navigation experiences. This fusion of cutting-edge technology with insightful research methodologies not only enriched coding practices and virtual world exploration but also equipped me with the skills to drive tangible improvements in product design, user experiences, and technology integration strategies within organizations. These insights translate into more user-friendly interfaces, streamlined workflows, and innovative approaches that directly contribute to enhancing product performance, user satisfaction, and organizational success.
ICHS and FujiFilm SonoSite Web service improvements
Master's @ University of Washington
My passion for human well-being is deeply rooted in the rich tapestry of my family's medical background, which has fostered a profound appreciation for the intricacies of health and a genuine concern for the welfare of individuals.
Growing up amidst discussions of medical breakthroughs, patient care, and the impact of health on people's lives, I developed a keen awareness of the importance of holistic well-being.
During my time at UW I've worked with medical teams coming from International Clinic Health Service (ICHS) and FujiFilm SonoSite to improve their website / web service design. The presentations for these projects are available at ICHS & FujiFilm SonoSite respectively.
"If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions."
Albert Einstein
